Meet Cheryl "CryBaby" Cryer from CryBaby Wellness/Urban Apothecary, a woman-owned formulator, maker, and wellness space located on First St. in Downtown Batavia.

Uniquely local with a national reach, they make premium, small-batch natural wellness products to help with pain, sleep, stress and so much more including their pet-care brand (and pet shop) right next door, Fat Sam's for Pets.

Cheryl started her companies in 2017 after a self-guided, doctor-approved journey prioritizing natural healing over pharmaceuticals. A formulator, educator, and maker, you can find her bulk and finished products at select small shops, wellness providers, and by specialty foodservice professionals across the US. Cheryl has an MBA from University of St Francis (2004) and recently earned a certification in medicinal plants from Cornell University (2022).

Shop their small-batch wellness products and other brands they love, online at crybabywellness.com or at their apothecary shop at 102 & 104 First St.